Building brands, stories, and global communities.

Hristo “Risto” Petkov is a brand builder, filmmaker, and co-founder of Stinky Socks. With over 20 years of experience, he has grown the brand into an internationally recognized movement while also leading strategy as Business Director at Next-DC, one of the most awarded creative agencies in Eastern Europe. His work bridges storytelling, creativity, and business, helping brands inspire communities and expand their reach worldwide.